How We Make Money

Updated: January 24, 2022 10:50

We are a professional review site that receives compensation from companies whose gambling outlets we review. Where it is an endorsement (review) of a "play for money" online casino we are paid by casino operators in the following cases:

  1. casinos generate revenue through links on this site
  2. as an entrance fee, -- casinos get reviewed, listed (ranked) on our site.

We follow strict editorial guidelines and ethics, and we maintain editorial independence from our business operations. It means that endorsements (reviews and the scoring) are made by our editorial team with no interference from our revenue team. The amount of compensation we get (the deal) does not influence the review itself, since our writers and editors are never made aware of any business relationships. We are independently owned and the opinions expressed here are our own. We test each gambling site thoroughfully and give high scores to only the very best. Our recommendations are made on the basis of our classification and through rigourous testing. Consider us a best-of list for Canada "play for money" gambling products.

Do your affiliate commissions make you biased? Our writers and editors are never made aware of the amount of compensation we get from casinos. Neither they are aware of other details of any business relationships between the revenue team and advertisers. Trust from our readers is the most important thing to us. We also invite you to fact-check our reviews -- each casino and game review page as 'Contact' and 'Submit Objection' buttons. Each guide is built around a single classification methodology that plainly lays out all the components and factors that we consider. If you find that evidense that there is a mistake of fact in our review, please let us know and we will make a re-assessment. Please read more here on the re-assessment guidelines.

What if the casino or game I want isn’t on your site? Email us to let us know if you need help figuring out a particular gambling problem. Our staff is made of smart and curious people who love to investigate reader questions and hopefully we will be able to help.

Affiliate Links

When you play for money in an online casino through a link on our website, we earn an affiliate commission. This is now a common media practice used by many notable sites, including AskGamblers, VegasSlotsOnline and Casinomeister.

Here’s how it works: 

When you click a link on one of our pages that goes to an affiliate casino operator, the URL automatically notes that you came from Outside. If a casino operator generates a revenue, we may earn a commission that helps pay for our work. (It doesn’t cost you more — the promotional schemes, bonuses and other conditions are the same as if you went directly to the site.)

Our editors carefully choose both the casino brands we link to and the casino owners that operate them to offer you competitive bonuses and a smooth gambling experience. Affiliate links do not factor into our editorial coverage other than to make it easier for you, our readers, to get the game you want at the great online casino (although we cannot guarantee it will always be the best deal available).

If a casino operator has paid for any editorial placement on our website, it is noted clearly with a ‘Sponsored’ or ‘Sponsored placement’ tag.

Our reputation with our readers is the most valuable asset we possess. We will continue to review and discuss products honestly and independently: the amount of an affiliate commission does not impact the Aggregate Score, Ranking position, etc with our site.

If you have any questions about our affiliate links, please send an email to [email protected].

Created by Bogdan Theo Chief Editor